A mobile startup with a landline phone?

A mobile startup with a landline phone?


Startups are becoming increasingly popular – worldwide, their number increases by about 305 million each year[1]. 

Their founders are mostly young people inspired by the success of Facebook, Uber, or Airbnb, sites valued at billions of dollars. The distinguishing trait of the generation of young entrepreneurs is innovation, and their goal is to implement innovative solutions, most often in the area of new technologies. What really sets them apart is mobility. “Start-uppers” are not confined to a single office. They can work remotely - from cafes, from home, from the park, and even from another city or country. The beginnings are not easy – few startups have a real chance of success. Why is this happening? And could the type of phone they use have something to do with it?
According to the CB insights report, the most common cause of failure is the mismatch between services and solutions the startups offer and the market needs. Many of these emerging companies want to stand out, to implement unconventional ideas, and end up creating innovative products or services no one needs. High on the black list are the insufficient funds needed to run the business. As much as 29 percent of startups go out of business because they are not able to raise the funds necessary for operations, and their revenue from the proposed services is unsatisfactory. Among the common problem startups face is the inability to organize time and work, as well as misunderstandings within the team, lack of cooperation between employees or their incompetence [2].  Another threat to a mobile startup can be mobility itself. Many business partners still have more trust in companies with a physical office that can be “traced” to an address. Potential customers, when considering doing business with a startup, usually visit its website to get a closer look at its business and proposed solutions. The content of the site, however, is often not enough. To find out more, the customers go to the “contact” tab to find a phone number and get the information they need in the traditional way. The companies that provide their landline number on the websites are more credible. This is because it proves that they have a physical office with which employees are associated, which is still valued in business. But how can a landline number be listed when the whole company is mobile?

  [1] Moya K. Mason Worldwide Business Start–Ups, 2017
  [2] CBinsight The Top 20 reasons startups fail

VoIP for the mobile enterprise

Through the use of the Internet, VoIP services offer users great freedom. Employees who perform their tasks from different locations in the world or who frequently change offices can use one landline number that works wherever they can connect to the network, which is ideal for startups. The traditional form of contact not only increases the credibility of the company. The VoIP technology also supports international calls, which are not only much cheaper, but also allow you to hear the caller much better, even if he is on the other side of the continent.

More and more VoIP terminals and VoIP service providers offer HD Voice calls with the audio frequency range increased twice compared to the traditional phones. This is an audio standard that ensures a much higher call quality. The conversation is not distorted by noise from the environment, the voice is not interrupted, and the sounds do not blend together, which is very practical for those who have to answer the phone from the contractor in a bustling cafe or on the train.


VoIP calls can be made not only using computers or dedicated desktop devices. It is also possible to use a smartphone with an appropriate application installed. VoIP in the mobile phone makes it possible to make cheap calls to domestic and international landline numbers, as well as free calls between all the employees of the company, wherever they are.

A cloud-based PBX

The VoIP technology does necessarily require buying an expensive physical PBX. A hosted (cloud-based) PBX is a good solution for cost-conscious mobile startups. It operates via the Internet, so everything the customer needs is an IP phone or a VoIP gateway, because the servers are located off-site in special co-location data centers. A hosted PBX means lower costs of buying and servicing the equipment, electricity savings, time optimization (no need to waste it on setting up the telecommunication system), more technical capabilities and 24/7 availability from anywhere in the world, very important for people working remotely.

A hosted PBX has the functionality that allows business customers to use it as a replacement for a traditional PBX in their offices. With a cloud-based PBX, the management of telecommunication system becomes faster, more convenient and cheaper.


“Unified Communications (UC), or the integration of all means of electronic communication within an organization, is becoming more and more popular. UC makes it possible to combine many services in real time, including phone calls, instant messaging (IM), video conferencing, and data sharing, which significantly simplifies the work in the company, especially a mobile one.”

Modern telecommunication solutions perform more and more functions while getting cheaper and easier to use. The startups that follow these trends, deploying technologies such as cloud-based PBX or unified communications, operate more efficiently and save time and money, thus increasing their chances of success.

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